SHANGHAI, April 26, 2021 / PRNewswire / – Dada Group (Nasdaq: DADA) (“Dada”), From China The leading local on-demand delivery and sales platform, is pleased to announce that it has launched various promotional activities during this year’s Shanghai Double Five Shopping Festival. Dada Group has worked with many well-known retailers and brand owners to provide the “one hour delivery” service for more seasonal and fashion products and promote online shopping by offering valuable online coupons. 150 million yuan for consumers on the platform.
During the Shopping Festival, JDDJ will design promotional campaigns focused on fashion and electronic products. For example, in collaboration with JD.com, JDDJ issues coupons for electric fans, small refrigerators and other summer household appliances. At the same time, with cosmetic brands such as Watsons and Innisfree, JDDJ promotes skin care products and sunscreens.
In addition, JDDJ will host the live broadcasts of “One-Hour Livestreaming E-commerce” as part of the Shopping Festival. Executives of brands and retailers, as well as well-known presenters and actors attend live broadcast event, celebrate Festival with consumers. In addition, JDDJ also encourages retailers and brands to launch their own live streaming events.
April 15 is the 6 of JDDJe anniversary. The platform has cooperated with leading business partners to promote consumption by launching promotional activities and offering vouchers online. Partners include Walmart, Yonghui, CR Vanguard, 7FRESH, AEON, BBG Supermarket, Bailian Group, and CP Lotus. On the anniversary day, total brand sales on JDDJ tripled on the same day last year.
About the Dada group
Dada Group is a leading local on-demand retail and delivery platform China. It operates JDDJ, one of the From China the largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to individual merchants and shippers across various industries and product categories. The two platforms of the company are interconnected and mutually beneficial. The Dada Now platform enables an enhanced delivery experience for participants on the JDDJ platform with its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. At the same time, the vast volume of on-demand delivery orders of the JDDJ platform increases the volume and density of orders for the Dada Now platform. In June 2020, Dada Group started its activities in the global Nasdaq market, under the symbol “DADA”.
SOURCE Dada Group